Signal-sellers meet the promotions rules
The copy-signal economy — paid groups, leaderboard screenshots, 'copy my trades' pitches — is marketing, and the UK regulator treats marketing as its business.
The archive
Blog
4 articles
ZuluTrade, reviewed
The signal marketplace, examined: an open bazaar of trade signals wired to your brokerage account, and an incentive design that deserves more scrutiny than the returns do.
Return displays, examined
Every copy-trading leaderboard is an editorial product. Three editorial decisions — the window, the survivors, the fees — do most of the work.
eToro CopyTrader, reviewed
The most polished implementation of copy trading on the market, examined the way we examine everything: allocation maths first, leaderboard psychology second, marketing last.
